Anna-purna Srivastava
Woolworths Group Careers
Designing Careers That Work


Redesigning a careers experience that attracts and converts top talent


I was part of the product design team on Woolworths Group Careers – a new candidate experience that reframes the application journey, brings the employer value proposition to life, and makes job hunting easier for all.
CLIENT
Woolworths Talent Squad

ROLEUX/UI Designer
UX Researcher
 
TEAM
Lead: Mei Chaw
UXUI Design: Anna Srivastava, Leah Sdrojek-Heenan

What’s Woolworths Group Careers?

An entry point into Australia’s largest private employer

The Woolworths Group Careers site is a digital gateway for people across Australia and New Zealand to explore job opportunities across over 10 brands – from Woolworths Supermarkets and Big W to Cartology and Quantium.

The redesign was more than aesthetic. It was about fixing a broken application journey, addressing accessibility and inclusion, and differentiating Woolies in an increasingly competitive talent market.

mapping the scale


215K

Employees across the group



10+

Brands hiring across ANZ



87K+

Recruitment page views within first month
CONTEXT

“This site doesn’t reflect who we are, or why someone should work here.”


The Talent team approached us with an urgent need: update the Careers site to align with the company’s new employee value proposition and switch over to a new ATS platform (Avature).

But it quickly became clear this wasn’t just a UI uplift. The existing experience was hard to use, non-inclusive, and offered no clear narrative about Woolies as an employer.

We also discovered that users often dropped off during job search or application. Especially mobile users, and especially for store-based roles.


PROJECT GOAL
Design a best-in-class, accessible, mobile-optimised and segment-aware Careers experience on the Avature platform that drives conversion and reflects the Woolworths EVP.


KEY METRICS

Significantly increase submission rate to help the firm be on track to meet the OKR of 100% by Q2 2023.


Out of the FinalDocs submissions received, majority of them are not up to standard (e.g. missing parts, upload wrong documents)


The main aim of this exercise was to optimize the end to end experience of FinalDocs submission and educate users on the importance and purpose of the policy

WHAT WE learned

The current experience was content-heavy, brand-centric and hard to navigate


We ran usability testing with 10 participants (5 store team candidates and 5 support office candidates). We also reviewed the current SuccessFactors flow and audited IA, page design, and search behaviour.


MAJOR ISSUES
No real storyThe existing site didn’t communicate what it’s like to work at Woolworths — or why someone should care.


Hard to search, harder to applySearch lacked intent-based filtering. The application flow was disconnected, clunky, and especially hard to complete on mobile.


EVP not visibleThe new employer value proposition was buried. There was little showcasing of people, growth, or culture.


Inaccessible and non-inclusiveContent and layout didn't meet accessibility standards or inclusive design principles — especially for mobile-first users.

Process


We approached the project through iterative research, design and testing:

  • Reviewed research artefacts: brand/talent thinking, current-state IA, previous concepts
  • Ran co-design workshops with brand, talent and accessibility teams
  • Mapped current vs. ideal journeys
  • Created three creative concepts (Culture-led, Brand-led, and You-led) and tested with users
  • Validated prototypes across five talent segments
  • Collaborated with Avature devs to design within platform limits
  • Delivered annotated hi-fi designs and full UI component library

Final Design

✨ A personalised homepage experience

Users can explore roles, benefits, and stories based on who they are, not just which brand they’re applying to.

🔍 Guided job search

Real-world filters like “part-time job near me” or “first job with training” help users narrow down results intuitively.

📱 Mobile-first application flow

Every screen was designed mobile-first, with clear CTAs, progress indicators, and inclusive copy.

🧑‍💼 Talent segment pathways

New section that showcases tailored journeys and development opportunities, from stores to tech and graduate programs.

🌱 Life at Woolworths

Pages like “Inclusion & Belonging” and “Our Brands” now tell a story, using real voices, people and growth narratives.

✅ Avature-ready templates

All designs were built with Avature templates in mind, flexible enough to be modular, consistent enough to be scalable.

See it live


You can view the final experience at:
careers.woolworthsgroup.com.au

The site is now live and actively used by thousands of candidates across Australia and New Zealand.

Impact


Recruitment page views within one month of deployment

Active users engaged with new Careers and Recruitment content